Stylists are NOT just for the rich and famous. I have been running my business for close to 15 years working with regular folk who either just don’t have time, need a (fashion) helping hand, or both. People always ask me who my clients are and the answer is simple: Ladies and gentleman (yes, guys have stylists) that understand the benefit of having an expert curate what they put on their body everyday. You have a hair dresser, you dream of an interior designer, you love a great make up artist, why not a fashion stylist? AND, how much does it cost to hire a professional?
Does your closet look something like the one below? Most people have some level of mess going on in the deep, dark parts of their closet. Marie Kondo has created an organization craze that is really just based on one simple idea, if you don’t LOVE it, get rid of it. I have preached this for many years and apparently should have written a book about it so I could be rich and famous. Damn. Your closet should bring you joy. You should walk in and hear angels singing, not screeching babies. The idea is to actually WEAR everything you own and know where it is located. I am the knowledgable heavy hand that encourages you to purge and organizes things in a logical way.
First step, the closet consultation. Do you dream of walking into a paradise of organization AND having someone make a shopping list specific to your wardrobe needs? I can make that happen!! This paritcular closet is a great representation of what you should aspire to. It focuses on things being organized by style, then material and finally, by color. This is the most intelligent way to catalogue your clothing because it is also the way you will style yourself…. By style, then material and finally by color! No one wakes up saying, “I feel like purple today”. I work with my clients to think in this format so getting dressed in the morning is not a dreaded activity.
Next up, shopping. NEVER have to do this by yourself again. Why? Because I do it for you. This is where the huge time element comes into play. A lot of my clients don’t want to spend their free time shopping, never mind trying to find specific items. They often tell me they come home deflated, feeling like they lost the battle, ending up with things they don’t love, won’t wear and spent WAY too much. Working with me= this never happening again! I pull the clothing, based on the shopping list I created, before the client even gets to the store so it is all waiting in the dressing room. Yes, I do love a department store because everything is under one roof, but I mix in discount designer shopping (without them) and throw in a little on-line stuff for fun.
What do I buy you might ask? Well here are some basic foundation items that almost ALL of my female clients own no matter what their size, profession or socio-economic background. These Loeffler Randall booties are an amazing basic shoe. They will pretty much go with everything and are comfortable, the most important variable. Obviously they are little pricey, but shoes are something I always suggest people splurge on. The Frame skinny jeans seem scary to a lot of people. Believe it or not, skinny IS for everyone. You can style them differently based on your body shape. If you are wider in the bum, add a longer shirt and tall boots. Super skinny gals can wear them with flats. The Helmut Lang blazer is basic and simple. Look for a single breasted style that hits at the waist or just below. You want this blazer to go with everything from dresses to jeans. The Whistles leather jacket is an investment piece. A black leather bomber is a fantastic item because you can layer it in almost any fashion situation. With a cocktail dress or jeans, this thing is worth it. The Ted Baker dress is your base item to build off of. A black sheath can be styled and re-styled over and over and over….. Top it all of with this Rebecca Minkoff tote and your look will be complete. You really only need ONE good carry-all that literally carries all you have. Make sure the color is neutral and there are plenty of pockets so you are not searching for things.
Now for what I like to call the cherry on top of the ice cream sundae of your outfit, accessories. This is the time to have fun, not put too much thought into it and really just find things that speak to you. Show off your personality and build a collection that will bring joy to future generations of yours. You already own the foundation clothing items, you literally cannot screw up accessories because you will always have something to pair them with. Gold or silver is your own preference. I LOVE this House of Harlow ring and DVF earrings. Simple and funky all at the same time. The bangle set is a must, it will literally blend in with all of your jewelry making it a foundation piece in the accessory world. The pendant necklace and Vince clutch are good examples of adding a pop of color. You can make your outfit sing just by adding one of these items. Finally, the nude pump is made for every lady. It elongates your legs AND goes with everything. Who doesn’t love that?
The finale of this whole shabang is the styling session. I have cleaned out your closet, organized your wardrobe, shopped till we dropped and now it is time to put it all together. This people is the fun part. The entire experience builds on itself meaning, you can’t get to step 2 without accomplishing step 1. People always ask if they can cheat and the answer is yes, but it won’t be the best, most useful experience ever. I need to know what is in your closet before I can create a shopping list. I need to buy the right items for your wardrobe before I can properly style everything or there will be “holes.” You get the idea.
I put together looks and photograph them so you literally never have to wonder what to put on again. I have been told this is what heaven looks like. You wake up, scroll through your pictures and pick out what you want to wear. I tell clients to pick an outfit based on 3 things: What is the weather, who is your audience and how do you feel that day? I usually put together up to 60 looks in one styling session so you should have plenty to choose from.
Now I feel I have finally answered the question “Why hire a fashion stylist?”. You have experts for everything else in your life, what you wear defines who you are whether you like it or not. You are your own brand and people are making a judgement about you within the first 7 seconds of meeting you. How much does all this cost? Stylists charge all different ways, hourly, a day rate, commission, etc. They can start around $50 per hour and run upwards of $800 per hour. Remember, you get what you pay for. If they are seasoned experts, they are going to cost more! The most important element of hiring a personal stylist is to not only like their styling, but also to like them. You will be spending a lot of time with this person, get ready for some fashion fun with your new fashion best friend!